Relying on experts : how to effectively gather information for innovation projects from market specialists
Year of publication: |
2011
|
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Authors: | Herstatt, Cornelius ; Lüthje, Christian ; Lettl, Christopher |
Published in: |
Managing innovation driven companies : approaches in practice. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-24590-7. - 2011, p. 237-257
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Wissenstransfer | Knowledge transfer |
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