Remapping the sport brandscape : a structured review and future direction for sport brand research
Year of publication: |
2022
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Authors: | Baker, Bradley J. ; Kunkel, Thilo ; Doyle, Jason P. ; Su, Yiran ; Bredikhina, Nataliya ; Biscaia, Rui |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 3, p. 251-264
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Subject: | brand management | branding | consumer behavior | strategy | marketing | sport organization | Markenführung | Brand management | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sportmanagement | Sport management | Bibliometrie | Bibliometrics |
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