Remote assessment of intangible product experiences : challenges and implications
Year of publication: |
2012
|
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Authors: | Kristav, Per ; Warell, Anders ; Sperling, Lena |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 16.2012, 3/4, p. 243-262
|
Subject: | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitale Dienste | Web-based service |
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