Remote control marketing: how ad fast-forwarding and ad repetition affect consumers
Year of publication: |
2002
|
---|---|
Authors: | Martin, Brett A.S. ; Nguyen, Vicky Thuy-Uyen Le ; Wi, Ji-Yeon |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 20.2002, 1, p. 44-48
|
Saved in:
Saved in favorites
Similar items by person
-
Effects of perspective taking and entitlement on consumers
Strong, Carolyn A., (2014)
-
Violence and consumption imagery in music videos
Martin, Brett A.S., (2002)
-
Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary
Martin, Brett A.S., (2004)
- More ...