Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions
Year of publication: |
2006
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Authors: | Alam, Ian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 4, p. 468-480
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