Repeat-buying : facts, theory and application
A. S. C. Ehrenberg
| Year of publication: |
1988 ; New ed., rev
|
|---|---|
| Authors: | Ehrenberg, Andrew S. C. |
| Publisher: |
London : Griffin [u.a.] New York, NY : Oxford University Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Markentreue | Verbraucher | Markenartikel | Kundentreue |
| Extent: | XX, 378 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Amsterdam : London : North-Holland, 1972. - Includes bibliography and index |
| ISBN: | 0-85264-287-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000742559