Repeat buying of a new brand – a 10‐point case history
Year of publication: |
1968
|
---|---|
Authors: | Ehrenberg, A.S.C. ; Goodhardt, G.J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 3, p. 200-205
|
Publisher: |
MCB UP Ltd |
Subject: | Repeat‐buying | Brands | Consumer goods | Non‐durable goods | Consumer behaviour | New product development |
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