Repenser le marketing : technologies de l'information, recomposition des filières et orientation marché.
| Year of publication: |
2002
|
|---|---|
| Authors: | Jallat, Frédéric |
| Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2002, 186, p. 23-34
|