Replicating, validating, and reducing the length of the consumer perceived value scale
Year of publication: |
2014
|
---|---|
Authors: | Walsh, Gianfranco ; Shiu, Edward ; Hassan, Louise M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 260-267
|
Subject: | Consumer perceived value | Cross-national validity | Generalizability theory | Short scale |
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