A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Year of publication: |
2007
|
---|---|
Authors: | Hutt, Michael D. ; Speh, Thomas W. |
Other Persons: | Butaney, Gul T. (reviewed) ; Rodriguez, Carlos M. (reviewed) |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 1, p. 111-114
|
Subject: | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Wirtschaftshochschule | Economics department | Studierende | Students |
-
Undergraduate forensic accounting education in Indonesia : initiating a re-invention
Hendi Yogi Prabowo, (2021)
-
Assessing the impact of research capstone preparation in the economics curriculum
St. Clair, Priscilla Cooke, (2020)
-
Business schools as living labs : advancing sustainability in management education
Sroufe, Robert Paul, (2020)
- More ...
-
Butaney, Gul T., (2007)
-
Rodriguez, Carlos M., (2007)
-
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D., (1989)
- More ...