Reporting Corporate Social Responsibility: The Content Analysis Of Ceo Statements In Romanian Annual Reports

While corporate communication has been widely acknowledged as being important for the well-functioning and image-building of companies, current understanding of sustainability reporting prac-tices has been limited. The paper defines the role of sustainability report writing in corporate communication and discusses the process of standardization of CSR practices on the global market by looking at the GRI initiative. Furthermore, within a small-scale qualitative study, four CEO statements of multinational corporations operating in Romania are analysed with the purpose of investigating CSR communication practices.