Reporting of non-financial performance indicators : a useful tool for a sustainable marketing strategy
Year of publication: |
August 2015
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Authors: | Calu, Adriana ; Negrei, Costel ; Calu, Daniela Artemisa ; Avram, Viorel |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 17.2015, 40, p. 977-993
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Subject: | sustainable marketing | sustainability | sustainability reports | non-financial indicators | GRI | institutional theory | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Nachhaltigkeitsbericht | Sustainability reporting |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168960 [Handle] |
Classification: | M31 - Marketing ; Q52 - Pollution Control Costs; Distributional Effects ; M49 - Accounting and Auditing. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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