Representation of Numerical and Verbal Product Information in Consumer Memory
| Year of publication: |
2000
|
|---|---|
| Authors: | Childers, Terry L. ; Viswanathan, Madhubalan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 47.2000, 2, p. 109-120
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