Reputation and brand management by political parties : party vetting of election candidates in Canada
Year of publication: |
2020
|
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Authors: | Marland, Alexander J. ; DeCillia, Brooks |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 4, p. 342-363
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Subject: | brands | candidate selection | elections | political parties | Reputation management | social media | Politische Partei | Political party | Markenführung | Brand management | Firmenimage | Corporate reputation | Kanada | Canada | Wahl | Election | Social Web | Social web | Wahlverhalten | Voting behaviour | Politiker | Politicians | Reputation |
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