Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce
Year of publication: |
2011
|
---|---|
Authors: | Wu, Fan ; Li, Hsiao-hui ; Kuo, Yo-hsin |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 428-436
|
Subject: | Verbraucher | Consumers | Internet-Auktion | Online auction | Reputation | Vertrauen | Confidence | Soziales Netzwerk | Social network |
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