Reputation for Product Innovation: Its Impact on Consumers
Year of publication: |
2010
|
---|---|
Authors: | Langerak, Fred ; Griffin, Abbie ; Hultink, ErikJan |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 3, p. 321-336
|
Saved in:
Saved in favorites
Similar items by person
-
Langerak, Fred, (2008)
-
The Evolution, Status and Research Agenda for the Future of Research in NPD Cycle Time
Griffin, Abbie, (2018)
-
Langerak, Fred, (2008)
- More ...