Reputation, Garantie, Information
von Klaus Spremann
| Year of publication: |
1988
|
|---|---|
| Authors: | Spremann, Klaus |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 58.1988, 5, p. 613-629
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001053783