Reputation in the Context of International Human Resource Management

Learning ObjectivesThe aim of this chapter is to:• Introduce the concept of corporate reputation.• Highlight the importance of reputation for organizations as well as for cities and countries.• Underscore the connection between reputation and international human resource management (IHRM).• Emphasize the significance of scale when measuring reputation.• Provide an overview of reputation and its significance for different stakeholders.• Demonstrate how and why reputation is important for talent, international assignees and skilled migrants.Learning Outcomes• Understand what is meant by corporate reputation.• Acknowledge how organizations can benefit and lose from their reputations.• Acknowledge that reputation is closely linked to IHRM.• Appreciate how reputation is important for potential, existing and former employees, and how they can shape corporate reputations.• Recognize that international assignees and skilled migrants move to countries, cities and companies because of their reputations, and they can also create and destroy these reputations