Reputation management : as the basis for sustainable customer relationships in the insurance industry
Frank Gerwald
| Year of publication: |
2024
|
|---|---|
| Authors: | Gerwald, Frank |
| Institutions: | MCDP International UG (haftungsbeschränkt) (publisher) |
| Publisher: |
Frankfurt am Main : MCDP International UG |
| Subject: | Beziehungsmarketing | Relationship marketing | Versicherung | Insurance | Firmenimage | Corporate reputation | Reputation |
| Extent: | 137 Seiten Illustrationen 21 cm x 14.8 cm, 335 g |
|---|---|
| Series: | Neowiss Wissenschaftsedition ; 48428 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Ekonomická univerzita v Bratislave, 2023 |
| Notes: | ab 0 |
| ISBN: | 978-3-945484-28-9 ; 3-945484-28-6 ; 978-3-945484-29-6 ; 978-3-945484-30-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015045106