Reputation Management Capabilities as Decision Rules
Year of publication: |
[2008]
|
---|---|
Authors: | Heugens, Pursey P.M.A.R. |
Other Persons: | Riel, C.B.M. van (contributor) ; Van Den Bosch, Frans A. J. (contributor) |
Publisher: |
[2008]: [S.l.] : SSRN |
Subject: | Firmenimage | Corporate reputation | Reputation | Entscheidung | Decision | Theorie | Theory | Capability-Ansatz | Capability approach |
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