Reputation as Matching Identities and Images: Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand
Year of publication: |
2007
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Authors: | Vercic, Ana Tkalac ; Vercic, Dejan |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 13.2007, 4, p. 277-290
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