Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Christine Falkenreck
| Alternative title: | Impact on reputation and reputation transfer in international direct marketing |
|---|---|
| Year of publication: |
2010
|
| Authors: | Falkenreck, Christine |
| Publisher: |
Berlin : Physica-Verlag |
| Subject: | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Direktmarketing | Direct marketing | Nationalkultur | National culture | Australien | Australia | Finnland | Finland | Deutschland | Germany | Russland | Russia | Spanien | Spain | Unternehmen | Prestige | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 229 S. graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Kassel, Univ., Diss., 2009 u.d.T.: Impact on reputation and reputation transfer in international direct marketing - empirical research in five B-to-B markets |
| Notes: | Erscheint: Oktober 2009 |
| ISBN: | 978-3-7908-2356-1 ; 978-3-7908-2357-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003870974