Requirements of environmentally-aware consumers on the implementation and communication of sustainability measures in the beverage industry : a qualitative Kano-model approach
Christopher Maász, Luisa Kroll, and Michael Lingenfelder
Year of publication: |
2024
|
---|---|
Authors: | Maász, Christopher ; Kroll, Luisa ; Lingenfelder, Michael |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 4, p. 118-133
|
Subject: | Beverage industry | communication | consumer requirements | Kano-model | sustainability |
Saved in:
freely available