Resale price maintenance and free riding : insights from multi-channel research
Gregory T. Gundlach; Kenneth C. Manning; Joseph P. Cannon
Year of publication: |
2011
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Authors: | Gundlach, Gregory T. ; Manning, Kenneth C. ; Cannon, Joseph P. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 1.2011, 1, p. 18-31
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