Research and development from the bottom up - introduction of terminologies for new product development in emerging markets
Year of publication: |
2014
|
---|---|
Authors: | Brem, Alexander ; Wolfram, Pierre |
Published in: |
Journal of Innovation and Entrepreneurship. - Heidelberg : Springer, ISSN 2192-5372. - Vol. 3.2014, p. 1-22
|
Publisher: |
Heidelberg : Springer |
Subject: | Frugal innovation | Reverse innovation | Emerging economies | DMFs | R&D |
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