Research and managerial implications
Year of publication: |
2013
|
---|---|
Authors: | Kaufmann, Hans Rüdiger ; Orphanidou, Yianna ; Casarin, Francesco ; Rosin, Umberto |
Published in: |
Consumption culture in Europe : insight into the beverage industry. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2857-1. - 2013, p. 333-347
|
Subject: | Getränkeindustrie | Beverage industry | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Internationales Marketing | International marketing | Interkulturelles Marketing | Cross-cultural marketing | EU-Staaten | EU countries |
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