Research anthology on business strategies, health factors, and ethical implications in sports and Esports

Information Resources Management Association, USA ; editor-in-chief Mehdi Khosrow-Pour

"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

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Year of publication:	[2021]
Other Persons:	Khosrowpour, Mehdi (ed.)
Institutions:	Information Resources Management Association (issuing body)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Markenführung \| Brand management \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management \| Konsumentenverhalten \| Consumer behaviour \| Ethik \| Ethics \| Gesundheit \| Health \| Sport \| Sports \| Computerspiel \| Video game \| Sportbranche \| Sports industry \| Welt \| World
Published items:	2 hits in ECONIS - Online Catalogue of the ZBW

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Series:	Critical explorations
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-7998-7707-3 ; 978-1-7998-7752-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012384541