RESEARCH ARTICLES - The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents
| Year of publication: |
2006
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|---|---|
| Authors: | Komiak, Sherrie Y.X. ; Benbasat, Izak |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 30.2006, 4, p. 941-960
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