Research, education and tourism as place marketing tools : the case of the Jonian Dolphin Conservation in Taranto, Italy
Year of publication: |
2021
|
---|---|
Authors: | Iaffaldano, Nicolaia ; Ferrari, Sonia |
Published in: |
Mediterranean protected areas in the era of overtourism : challenges and solutions. - Cham, Switzerland : Springer, ISBN 978-3-030-69192-9. - 2021, p. 281-294
|
Subject: | Place marketing | Sustainable tourism | Experience | Dolphin observation | Environmental awareness | Urban image | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Italien | Italy | Ökotourismus | Ecotourism | Standortmarketing |
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