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Marketing and the new science of planning
King, Robert L., (1968)
A pair of simulation experiments for marketing students
Dixon, Donald F., (1967)
Review of European marketing literature
Mann, James, (1980)
Critical factors in worldwide purchasing
Davis, Harry L., (1974)
Does Lag Structure Really Matter in Optimizing Advertising Expenditures?
Bultez, Alain V., (1979)
A Model of a Distribution Network Aggregate Performance
Naert, Philippe A., (1975)