Research in the gap between the obvious and the improbable
Robin Wensley
| Year of publication: |
2017
|
|---|---|
| Authors: | Wensley, Robin |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 3, p. 302-318
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| Subject: | Biography | History of marketing thought | Marketing strategy | Robin Wensley | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-04-2017-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798339