Research Issues in Building Brand Equity and Global Brands in the PC Market
| Year of publication: |
2007
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|---|---|
| Authors: | Wright, Len Tiu ; Millman, Cindy ; Martin, Lynn M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 1-2, p. 137-156
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