Research Note--Are Store-Brand Buyers Store Loyal? An Empirical Investigation
Year of publication: |
2008
|
---|---|
Authors: | Hansen, Karsten ; Singh, Vishal |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 54.2008, 10, p. 1828-1834
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | store brands | store loyalty | entry | retail competition | frequent-shopper data |
-
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
Singh, Vishal P., (2006)
-
Do store brands aid store loyalty?
Seenivasan, Satheesh, (2016)
-
Understanding Store-Brand Purchase Behavior Across Categories
Hansen, Karsten, (2006)
- More ...
-
Are store-brand buyers store loyal? : an empirical investigation
Hansen, Karsten T., (2008)
-
Market structure across retail formats
Hansen, Karsten T., (2009)
-
Understanding Store-Brand Purchase Behavior Across Categories
Hansen, Karsten, (2006)
- More ...