Research Note-Attention Arousal Through Price Partitioning
Year of publication: |
2008
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Authors: | Bertini, Marco ; Wathieu, Luc |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 2, p. 236-246
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