RESEARCH NOTE - Intercontinental comparisons in marketing strategy
| Year of publication: |
2001
|
|---|---|
| Authors: | Wright, Len Tiu |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 18.2001, 3, p. 344-354
|