Research Note-The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
Year of publication: |
2012
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Authors: | Gu, Bin ; Park, Jaehong ; Konana, Prabhudev |
Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 23.2012, 1 (5.5.), p. 182-197
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