Research note: The marketing-finance interface : a new direction for tourism and hospitality management
SooCheong (Shawn) Jang; Chun-Hung (Hugo) Tang; Kwangmin Park; Li-Tzang Hsu
| Alternative title: | The marketing-finance interface |
|---|---|
| Year of publication: |
2013
|
| Authors: | Jang, Soocheong ; Tang, Chun-Hung ; Park, Kwangmin ; Hsu, Li-tzang |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 19.2013, 5, p. 1197-1206
|
| Subject: | marketing-finance interface | marketing performance | shareholder value | tourism and hospitality management | strategic management | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251356