RESEARCH NOTES AND COMMUNICATIONS - Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses
Year of publication: |
2002
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Authors: | Robinson, William T. ; Min, Sungwook |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 1, p. 120-128
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