RESEARCH NOTES AND COMMUNICATIONS - Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
| Year of publication: |
2001
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|---|---|
| Authors: | Danaher, Peter J. ; Hardie, Bruce G.S. ; Putsis Jr, William P. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 4, p. 501-514
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