Research on certain aspects of PR function in Serbian

Milan Nikolić; Deja Djordjević; Dragan Ćoćkalo

The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three characteristic categories: a) Questions relevant to the analysis of the position of PR managers and their profession; b) Questions relevant to the analysis of characteristic profession and education of PR managers; c) Questions relevant to the analysis of the most frequent and most important activities and media for the performance of PR function. In addition to the presentation of the results of the survey, the paper also presents their detailed analysis.

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Year of publication:	2007
Authors:	Nikolić, Milan ; Djordjević, Deja ; Ćoćkalo, Dragan
Published in:	Journal of East European management studies : JEEMS. - Baden-Baden : Nomos, ISSN 1862-0019, ZDB-ID 2134490-5. - Vol. 12.2007, 2, p. 152-173
Subject:	Communication \| PR managers \| research \| results \| analyses \| Serbia \| Serbien \| Öffentlichkeitsarbeit \| Public relations \| Slowakei \| Slovakia \| Führungskräfte \| Managers

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Zsfassung in dt. Sprache Systemvoraussetzung: Acrobat Reader
Other identifiers:	hdl:10419/84136 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010127006