Research on heterogeneous customer hotel supply chain channel selection model based on game theory
Year of publication: |
2022
|
---|---|
Authors: | Mu, Shengdong, Mu ; Zheng, Zeng ; Wei, Jintong ; Wang, Yuanyuan ; Xiong, Ying |
Published in: |
Operations management research : OMR ; advancing practice through theory. - New York, NY : Springer, ISSN 1936-9743, ZDB-ID 2424183-0. - Vol. 15.2022, 3/4, p. 998-1009
|
Subject: | Business management | Channel competition | Game theory | Online travel agencies (OTA) | Supply chain | Spieltheorie | Lieferkette | Vertriebsweg | Distribution channel | Reisevermittler | Travel agency | Hotellerie | Hotel industry |
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