Research on marketing in emerging firms : key issues and open questions
Marc Gruber
| Year of publication: |
2003
|
|---|---|
| Authors: | Gruber, Marc |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 26.2003, 5/6, p. 600-620
|
| Subject: | Unternehmensgründung | Business start-up | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001932936