Research on reverse channel : review and prospects
Year of publication: |
2024
|
---|---|
Authors: | Gao, Xihan ; Wang, Zheng ; Gao, Yuan ; Wang, Rui ; Bai, Yin |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 2, p. 141-165
|
Subject: | channel information | channel structure | Reverse channel | reverse logistics | Vertriebsweg | Distribution channel | Betriebliche Kreislaufwirtschaft | Reverse logistics | Lieferkette | Supply chain |
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