Research on the Olympic sponsors' motivation for investment based on text mining
Year of publication: |
2008
|
---|---|
Authors: | Huang, Lu-cheng ; Zhou, Ting-ting |
Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 2.2008, 4, p. 353-365
|
Subject: | Lenovo Group <Beijing; Raleigh, NC> | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Personal Computer | Personal computer | China |
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