Research opportunities in strategic management field: a performance measurement approach

This study aims to highlight research opportunities using a portfolio of 29 relevant and aligned papers in strategic management from the perspective of the performance measurement. A constructivist methodology performs a content analysis of papers and the results present opportunities for research that has as objective the measurement of intangible assets and the recognition the importance of singularity of the context studied. Moreover, it is observed that the need to address the lack of knowledge of the manager about the context, the creation of innovative strategic actions and to sort them to what is more relevant to the decision-maker for his management.