Research perspectives on social media influencers and brand communication
edited by Brandi Watkins
| Year of publication: |
2021
|
|---|---|
| Other Persons: | Watkins, Brandi (ed.) |
| Publisher: |
Lanham : Lexington Books |
| Subject: | Influencer | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xvi,192 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-7936-1363-9 ; 978-1-7936-1361-5 ; 978-1-7936-1362-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013462467