Research techniques for minority or maniple marketing
James Rothman and Barry Tate
| Year of publication: |
1964
|
|---|---|
| Authors: | Rothman, James ; Tate, Barry |
| Published in: |
Research in marketing. Papers read at the 7. Annual Conference of the Market Research Society, Eastbourne, March 1964 ; 7. - London : Oakwood P.. - 1964, p. 1-14
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002717772