Research tradtions in marketing
Year of publication: |
1994
|
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Other Persons: | Laurent, Gilles (contributor) |
Publisher: |
Boston, Mass. [u.a.] : Kluwer |
Subject: | Marktforschung | Kongress | Brüssel <1992> |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXII, 442 S. |
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Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 5 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-7923-9388-0 |
Source: |
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(1994)
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(1992)
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(1993)
- More ...
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Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie, (1988)
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Lambert-Pandraud, Raphae͏̈lle, (2006)
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Decision making and brand choice by older consumers
Cole, Catherine, (2008)
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