Research trends of marketing : a bibliometric study : 1990-2017
Carolina Nicolas, Leslier Valenzuela-Fernández, and José M. Merigó
| Year of publication: |
2020
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|---|---|
| Authors: | Nicolas, Carolina ; Valenzuela-Fernández, Leslier ; Merigo, Jose Maria |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 5, p. 674-703
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| Subject: | bibliometric indicators | co-occurrence analysis | journals ranking | keywords | Marketing | VOSviewer | Fachzeitschrift | Journal | Bibliometrie | Bibliometrics | Ranking-Verfahren | Ranking method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1729315 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258080