Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Year of publication: |
2018
|
---|---|
Authors: | Amado, Alexandra ; Cortez, Paulo ; Rita, Paulo ; Moro, Sérgio |
Published in: |
European research on management and business economics. - Barcelona : Elsevier Espãna, S.L.U., ISSN 2444-8834, ZDB-ID 2855400-0. - Vol. 24.2018, 1, p. 1-7
|
Subject: | Big data | Marketing | Literature analysis | Research trends | Text mining | Data Mining | Data mining | Bibliometrie | Bibliometrics | Text |
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